Over the last few months, leading pot supplier Apta, have been busy working on new branding and a new consumer focussed website. Apta are hoping to create inspiration for consumers, particularly those under 50, who according to reports out this week, over 65% get their gardening tips and inspiration from online or social media sources.
The new website www.apta.co.uk helps consumers filter their way through different styles of product to find the right one for them.
National Sales Manager Darren Boorman said “the new logo design injects colour and the contemporary style reflects our company strategy to provide high quality innovative pots and planters. We are keen to bring the Apta name forward as a recognised brand leader in pots”.