Privacy Policy

Apta is part of The AMES Companies UK Ltd, (Comprising of The AMES Companies UK Ltd, La Hacienda Ltd, Kelkay Ltd, Altia Holdings Ltd, Vatre Group Ltd, Vatre Terracotta Ltd).

AMES UK is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Information We May Collect

We collect information about you from different places, which include:

  • Directly from you
  • From a third party acting on your behalf e.g. a third-party company from whom you have purchased products or services
  • From other companies who are part of AMES UK
  • From publicly available sources
  • When we generate it ourselves
  • From other organisations

We will only collect your information in line with relevant regulations and laws and this may relate to any of our products or services. You are responsible for making sure you provide us with accurate and up-to-date information.

How We Will Use Your Information

We will use your information to provide products and services you have requested from us and other purposes such as:

  • To carry out your instructions for delivery of products
  • To improve our products and services
  • To keep you up to date with our products and services

We will only use the information provided by you where we are allowed to by law e.g. carrying out an agreement we have with you, because we have a legitimate business interest or where you agree to it. We may use automated systems to help us make credit decisions where you have applied for a trade account with us.

Who We May Share Your Information With

We may share your information with companies we work with and other AMES group companies. We may also share your information with others outside of the Apta group e.g. transport carriers and parcel delivery companies to carry out the agreement we have with you.

How Long Will We Keep Your Information?

We will keep your information for as long as you have a relationship with us or until our legal obligations to government bodies have been fulfilled.

Transferring Your Information Overseas

We may share your data with third parties or for other reasons to comply with a legal obligation upon us. We have a data processing agreement in place with such third parties to ensure data is not compromised. Third parties must implement appropriate technical and organisational measures to ensure the security of your data. We may share your data with bodies outside the European Economic Area who are part of the AMES group of companies. These countries are Australia, New Zealand, and the USA. The reason for sharing your data with these countries is for business management and compliance purposes. We have put appropriate safeguards and measures in place to ensure that your data is transferred securely and that the bodies who receive the data that we have transferred process it in a way required by EU and UK data protection laws.

Protecting Your Data

We are aware of the requirement to ensure your data is protected against accidental loss or disclosure, destruction, and abuse. We have implemented appropriate processes to guard against such.

Your Rights

You have several rights relating to your personal information e.g. a right to get access to your personal information or request us to correct or update incorrect information. For more information about your rights please contact us at the address below. If you wish to raise a complaint about how we have handled your personal information, you can contact our Data Compliance Officer at

We hope that we can address any concerns you may have, but you can always contact the Information Commissioner’s Office (ICO). For more information, visit


If you have chosen to opt-in, we may send you information relating to products and services that we think will be of interest to you. If you change your mind and no longer want to receive these communications, you can tell us at any time by contacting our marketing department at We will not share your information with third parties for their own marketing purposes without your consent.


About this cookie policy.

This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
Your consent applies to the following domains:

What are cookies ?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies ?

As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use ?

The cookies used on our website are grouped into the following categories.

The below list details the cookies used in our website.
cookielawinfo-checkbox-advertisementSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-necessaryThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-functionalThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-performanceThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-analyticsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-othersThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
_gaThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gidInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_gat_gtag_UA_126419367_1Set by Google to distinguish users.
_hjFirstSeenHotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInSessionSampleHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjIncludedInPageviewSampleHotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjAbsoluteSessionInProgressHotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjTLDTestTo determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
_hjSessionUser_2919087No description
_hjSession_2919087No description
_hjSessionRejectedNo description

How can I control the cookie preferences ?

You can manage your cookies preferences by clicking on the “Settings” button and enabling or disabling the cookie categories on the popup according to your preferences.

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more out more on how to manage and delete cookies, visit,

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Contact If you have any questions about how we are handling your personal information please contact our Data Compliance Officer directly at